30 November 2023

The Launch of our Vision, Mission & Values

2023 has been the year of wonderful new product launches, exciting events, incredible partnerships & new openings...but also the year of self-reflection and introspection!

What are we striving to become?
What is the fundamental purpose of our company?
What are our core beliefs and principles?

We have answered all those essential questions so we can grow stronger as a company and we are proud to share with you our new Vision, Mission & Values.

Don't worry, it’s us, Classic Fine Foods, as you have always known and experienced, because truly, this has always been part of our DNA. It’s just that now, it’s written in black & white, and we can share it with you and the outside world.

More than just ingredients, we, Classic Fine Foods, define our purpose through our official Vision, Mission & Values, setting a new standard for amazing food and exceptional service. Here is a quick reminder of what we stand for:

Our Vision
Our vision is to be the leading global provider of the finest ingredients and innovative culinary solutions.

We want to be at the forefront, setting the trends in our different markets and offering the finest ingredients as well as creative, ground-breaking solutions. We have more than 25 different teams and locations, with the objective of extending and covering more territories, partnering with producers from all around the world.

#Leading #Global #FinestIngredients #InnovativeSolutions

Our Mission
Our mission is to inspire, empower and support chefs in realizing their culinary ambitions!

We want to inspire and stimulate chefs with an extensive and innovative product range. Empowering them through training courses, demonstrations, workshops, events, tasting sessions and to provide guidance from our dedicated teams; experts in their field who are passionate about the industry.

#Inspire #Empower #Support

Our Values

#1 Excellence – An unwavering commitment to attain the highest standards
We set ourselves a very high bar in everything we do, along the whole value chain. We source ingredients of the utmost QUALITY and superiority & provide an exceptional level of service to our clients, daily.
We import & store our products in the best conditions, respecting the highest quality & safety standards & taking the greatest care when it comes to picking accuracy & delivery.
We are proud to work with the most discerning chefs from around the world who expect nothing less than perfection. We strive to make sure that we are the most reliable & TRUSTWORTHY partner, exceeding their expectations & constantly going the extra mile so they can create EXCEPTIONAL dining experiences.

#WeAreExcellence #Quality #Trust #Exceptional

#2 Customer Centricity – The CUSTOMER at the heart of every decision we make
Classic Fine Foods operates with the customer at the forefront of everything we do, across all our departments.
Our commitment to a customer-centric approach means that we place paramount importance on attentively UNDERSTANDING our customers’ desires & consistently staying ahead of their evolving needs.
We support them through our EXPERT product knowledge, always seeking out new insights & trend updates to enhance the ways in which we can help. Armed with this knowledge, we hand-pick niche products & offer new SOLUTIONS to suit their needs. Our customer focused service & support is proven to be flexible & adaptable.

#WeAreCustomerCentricity #Expert #Solutions #CustomerFirst

#3 Responsibility – Striving to make a difference for a better future
We are committed to making decisions that are ETHICAL & responsible, starting with the products we source.
When we select a new partner or a product, we pay particular attention to how the product has been created & which production methods have been chosen.
We want to work with the best partners, those who choose extensive production methods, are COMMITTED to animal welfare & RESPECT the environment.
We also take measures to minimize our own environmental footprint, whether that be the way in which our products are imported, the vans we drive or the electricity we use to power our warehouses.

#WeAreResponsibility #Ethical #Respectful #Committed

#4 Passion – A culture dedicated to food led by experts in their field
We are a bunch of FOODIES trying to make the planet a better place by enhancing every cooking & dining experience!
Our teams are true ENTHUSIASTS, passionate about the food industry, always excited to unearth the most amazing ingredients for our customers & share their latest discoveries.
We like to seek out & surround ourselves with partners who are similarly passionate about all that they do.
It gives everyone at Classic Fine Foods a real sense of JOY & fulfilment, something that is evident when meeting our teams.

#WeArePassion #Foodies #Enthusiasts #Joy

#5 Entrepreneurship – Guided by curiosity and thriving for continuous innovation
We believe we are the market leader & TRENDSETTER in our industry & in order to maintain our position, we take calculated risks, always ready to explore new possibilities & take up new challenges.
We love to bring INNOVATIONS & breakthrough solutions to our customers.
Our eagerness to be a step ahead of the competition is reflected in the way we engage with our teams.
We offer an open-minded working environment, encourage CREATIVE thinking & empower our staff to explore new ideas & take ownership of their actions.

#WeAreEntrepreneurship #Innovation #Trendsetter #Creative

#6 One CFF – The feeling of a united work family
At Classic Fine Foods, we seek to instill a strong sense of belonging & togetherness.
We are a diverse melting pot with our teams spread across 24 different locations around the world who are all UNITED by the One Classic Fine Foods spirit.
Through supporting each other, learning about our cultures, welcoming DIVERSITY, & making everyone feel like they have found a home in Classic Fine Foods, we have achieved the complex challenge of establishing a sense of FAMILY at work.
It is important to us that everyone feels that they belong & can come together as one.

#WeAreOneCFF #Family #Diversity #United